Decorations are one of the most important features of any event, and a floral display is a great way to make a real statement at your function. However, whether you’re looking for flowers for corporate events or blooms for a birthday party, they will need to be carefully considered in order to set the atmosphere of your event and dress up its appearance. With so many different types of flowers to choose from, you’re spoilt for choice when beautifying your event, so we’ve put together a guide on how best to decide upon which flowers will make your event.
If your event is taking place in a small venue, flower arrangements can be displayed subtly on tables — tall designs will be more effective than wide ones, and delicate flowers like ruffled roses are ideal for letting guests see their beauty up close. By contrast, bigger venues will have room for more elaborate decorations, and grand displays packed full of foliage will fill any empty space in spectacular fashion.
The florals you choose will depend on the type of event you’re planning, as they need to complement the style and atmosphere of your occasion. For instance, large red flowers may be suitable for a Valentine’s party, while a conference will probably be better accompanied by more subtle arrangements of lighter shades.
Elegant and striking flowers like orchids, tropical leaves, anthuriums, or line flowers like poppies and full of texture ferns work beautifully at formal events, such as a product launch or an awards ceremony. Arrangements should be subtle and carefully chosen— overdoing it could distract your guests from the matter at hand. Also remember that all flowers have deeper meanings, so while roses look amazing, their status as a symbol of love might not make them the best fit for a business event. However, purple irises, which symbolise wisdom, and orchids, which represent maturity and refinement, are both suitable. Colours need to be chosen wisely too, perhaps selected to match your business logo and colours to strengthen your branding.
Even the flowers you use for a business product launch will depend on the wider theme and aesthetic — some opt for luxury flower walls and arched entrances with beautiful blooms to make a glamorous statement.
Anniversaries, baby showers and birthdays will benefit more from smaller, more whimsical flower arrangements. For casual events, there’s a range of options to play with — for instance, they can be personalised to the individual for whom you’re hosting the function. You could use their favourite colours and flowers for inspiration, or follow a specific theme, It also lets you experiment with location, which could impact your choice of flowers. A beach party, for instance, could open your decorations up to a host of tropical flowers.
A vertical arrangement is perfect for tall flowers with long stems and leaves, such as tulips, roses and carnations. It is striking and wants attention. Choose a tall vase and pick a focal flower, then surround them with smaller blooms like forget-me-nots of varying heights and depth to create visual interest. A vertical arrangement can be displayed anywhere in your venue, as they won’t take up much space.
A round flower arrangement emphasizes its shape and places the tallest flowers at its centre, with the size of the blooms gradually reducing outwards. Depending on the style, colours can also grade too, in order to emphasise the focal flowers. This attractive arrangement has a dense and textured appearance, making it perfect for formal events.
Although not very popular these days, this moon-shaped arrangement can be achieved using flowers with flexible stems, such as clematis, spirea, or gloriosas, as they can be easily curved to create the crescent. Many other flowers with more rigid stems, such as rudbeckias, coreopsis. echinaceas are also suitable for this arrangement, providing you use a supporting armature. Choose flowers and greenery with tapered ends so that they fit into the ‘c’ shape, and make sure that their natural curve is visible when displayed.
A true old-timer! It features flowers that have been cut and trimmed accordingly to fit the shape of a triangle. Tall flowers will take centre stage, while smaller blooms around them uphold the shape.
Use your venue’s floor plan to assess the space and decide where your flower arrangements will be most effective. This could be on the stage, in entrances and hallways, from the ceilings, or even on dining tables. Have a floor plan, draw the traffic flow and place the florals to create interest areas. If you do want to display flowers where food will be served and eaten, choose smaller, more textural and less fragrant blooms such as garden roses and sweet peas, or dahlias, which won’t overwhelm your guests’ senses.